The Hummer font is a slightly modified Antique Olive Nord. The Like Nothing Else tag line is Trade Gothic. Both have character widths increased to 110-120% and individually adjusted kerning. Get the Illustrator CS5 file for both logos.Download high-resolution images.
This project might give you the impression that I don't like Hummers. You'd be right.
The Maurauder. Over 25,000 lb — five times what an H3 weighs. Enough said.
Hummers are a cultural equivalent of a toxic warning label and have the same effect on me as bug spray on mosquitoes.
I am not the first one to satirize this automotive aberration, so there's some hope.
GM's advertisement images require no modification for the satire, which makes it all that much better.
The Hummer brand proved itself to be aesthetically, rationally and economically unsustainable and collapsed after a failed attempt to sell it to China. There continues to be a robust market for used Hummers. Let the farce continue.
It delights me that this project produced my first hate mail.
Only a Canadian and a liberal professor, would set up a website as ludicrous as Dummer.com.
If you are going to make fun of a Hummer, what about a Dodge powerwagon that obtains less miles per gallon? Many other vehicles on the road with worse mileage. But, I guess your location, and your profession tells it all.
Have a great day in BC...
I want to meet Doug and give him a hug for adding another dimension to this project.
The images got picked up by the New York Times laughlines blog, which drew a couple of fan mails.
Excellent work. One of the best ad parodies I've seen.
I don't normally write people to tell them I think their web work is good/bad, but I had to write and just say I think these are fucking brilliant. Should probably look into getting them made into billboards.
The art has been featured in Ana Swanson's Wonkblog article at the Washington Post—10 Stunning Images Show The Beauty Hidden in `pi`.
The split plot design originated in agriculture, where applying some factors on a small scale is more difficult than others. For example, it's harder to cost-effectively irrigate a small piece of land than a large one. These differences are also present in biological experiments. For example, temperature and housing conditions are easier to vary for groups of animals than for individuals.
The split plot design is an expansion on the concept of blocking—all split plot designs include at least one randomized complete block design. The split plot design is also useful for cases where one wants to increase the sensitivity in one factor (sub-plot) more than another (whole plot).
Altman, N. & Krzywinski, M. (2015) Points of Significance: Split Plot Design Nature Methods 12:165-166.
1. Krzywinski, M. & Altman, N. (2014) Points of Significance: Designing Comparative Experiments Nature Methods 11:597-598.
2. Krzywinski, M. & Altman, N. (2014) Points of Significance: Analysis of variance (ANOVA) and blocking Nature Methods 11:699-700.
3. Blainey, P., Krzywinski, M. & Altman, N. (2014) Points of Significance: Replication Nature Methods 11:879-880.
In an audience of 8 men and 8 women, chances are 50% that at least one has some degree of color blindness1. When encoding information or designing content, use colors that is color-blind safe.
As part of that collection, announced that the entire Points of Significance collection is now open access.
This is great news for educators—the column can now be freely distributed in classrooms.