The Hummer font is a slightly modified Antique Olive Nord. The Like Nothing Else tag line is Trade Gothic. Both have character widths increased to 110-120% and individually adjusted kerning. Get the Illustrator CS5 file for both logos.Download high-resolution images.
This project might give you the impression that I don't like Hummers. You'd be right.
The Maurauder. Over 25,000 lb — five times what an H3 weighs. Enough said.
Hummers are a cultural equivalent of a toxic warning label and have the same effect on me as bug spray on mosquitoes.
I am not the first one to satirize this automotive aberration, so there's some hope.
GM's advertisement images require no modification for the satire, which makes it all that much better.
The Hummer brand proved itself to be aesthetically, rationally and economically unsustainable and collapsed after a failed attempt to sell it to China. There continues to be a robust market for used Hummers. Let the farce continue.
It delights me that this project produced my first hate mail.
Only a Canadian and a liberal professor, would set up a website as ludicrous as Dummer.com.
If you are going to make fun of a Hummer, what about a Dodge powerwagon that obtains less miles per gallon? Many other vehicles on the road with worse mileage. But, I guess your location, and your profession tells it all.
Have a great day in BC...
I want to meet Doug and give him a hug for adding another dimension to this project.
The images got picked up by the New York Times laughlines blog, which drew a couple of fan mails.
Excellent work. One of the best ad parodies I've seen.
I don't normally write people to tell them I think their web work is good/bad, but I had to write and just say I think these are fucking brilliant. Should probably look into getting them made into billboards.
One moment you're
:) and the next you're
Make sense of it all with my Tree of Emotional life—a hierarchical account of how we feel.
One of my color tools, the
colorsnap application snaps colors in an image to a set of reference colors and reports their proportion.
Below is Times Square rendered using the colors of the MTA subway lines.
Drugs could be more effective if taken when the genetic proteins they target are most active.
Design tip: rediscover CMYK primaries.
Ruben et al. A database of tissue-specific rhythmically expressed human genes has potential applications in circadian medicine Science Translational Medicine 10 Issue 458, eaat8806.
We focus on the important distinction between confidence intervals, typically used to express uncertainty of a sampling statistic such as the mean and, prediction and tolerance intervals, used to make statements about the next value to be drawn from the population.
Confidence intervals provide coverage of a single point—the population mean—with the assurance that the probability of non-coverage is some acceptable value (e.g. 0.05). On the other hand, prediction and tolerance intervals both give information about typical values from the population and the percentage of the population expected to be in the interval. For example, a tolerance interval can be configured to tell us what fraction of sampled values (e.g. 95%) will fall into an interval some fraction of the time (e.g. 95%).
Altman, N. & Krzywinski, M. (2018) Points of significance: Predicting with confidence and tolerance Nature Methods 15:843–844.
Krzywinski, M. & Altman, N. (2013) Points of significance: Importance of being uncertain. Nature Methods 10:809–810.