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Dummer — Like Nothing Else
The Hummer font is a slightly modified Antique Olive Nord. The Like Nothing Else tag line is Trade Gothic. Both have character widths increased to 110-120% and individually adjusted kerning. Get the Illustrator CS5 file for both logos.
Download high-resolution images.
This project might give you the impression that I don't like Hummers. You'd be right.
update
The Maurauder. Over 25,000 lb — five times what an H3 weighs. Enough said.
Dummer - Like Nothing Else
Hummers are a cultural equivalent of a toxic warning label and have the same effect on me as bug spray on mosquitoes.
I am not the first one to satirize this automotive aberration, so there's some hope.
GM's advertisement images require no modification for the satire, which makes it all that much better.
I could have just as well used the Lincoln Navigator or Cadillac Escalade, but they don't embody the superlative like the Hummer.
The Hummer brand proved itself to be aesthetically, rationally and economically unsustainable and collapsed after a failed attempt to sell it to China. There continues to be a robust market for used Hummers. Let the farce continue.
I'm hated
It delights me that this project produced my first hate mail.
Only a Canadian and a liberal professor, would set up a website as ludicrous as Dummer.com.
Extremely Dumb!
If you are going to make fun of a Hummer, what about a Dodge powerwagon that obtains less miles per gallon? Many other vehicles on the road with worse mileage. But, I guess your location, and your profession tells it all.
Have a great day in BC...
Doug
I want to meet Doug and give him a hug for adding another dimension to this project.
I'm loved
The images got picked up by the New York Times laughlines blog, which drew a couple of fan mails.
Excellent work. One of the best ad parodies I've seen.
Gil
I don't normally write people to tell them I think their web work is good/bad, but I had to write and just say I think these are fucking brilliant. Should probably look into getting them made into billboards.
Dave
But neither made me feel as good as Doug's email.
Dummer Images
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