The Hummer font is a slightly modified Antique Olive Nord. The Like Nothing Else tag line is Trade Gothic. Both have character widths increased to 110-120% and individually adjusted kerning. Get the Illustrator CS5 file for both logos.Download high-resolution images.
This project might give you the impression that I don't like Hummers. You'd be right.
The Maurauder. Over 25,000 lb — five times what an H3 weighs. Enough said.
Hummers are a cultural equivalent of a toxic warning label and have the same effect on me as bug spray on mosquitoes.
I am not the first one to satirize this automotive aberration, so there's some hope.
GM's advertisement images require no modification for the satire, which makes it all that much better.
The Hummer brand proved itself to be aesthetically, rationally and economically unsustainable and collapsed after a failed attempt to sell it to China. There continues to be a robust market for used Hummers. Let the farce continue.
It delights me that this project produced my first hate mail.
Only a Canadian and a liberal professor, would set up a website as ludicrous as Dummer.com.
If you are going to make fun of a Hummer, what about a Dodge powerwagon that obtains less miles per gallon? Many other vehicles on the road with worse mileage. But, I guess your location, and your profession tells it all.
Have a great day in BC...
I want to meet Doug and give him a hug for adding another dimension to this project.
The images got picked up by the New York Times laughlines blog, which drew a couple of fan mails.
Excellent work. One of the best ad parodies I've seen.
I don't normally write people to tell them I think their web work is good/bad, but I had to write and just say I think these are fucking brilliant. Should probably look into getting them made into billboards.
For specialists, visualizations should expose detail to allow for exploration and inspiration. For enthusiasts, they should provide context, integrate facts and inform. For the layperson, they should capture the essence of the topic, narrate a story and deligt.
Wired's Brandon Keim wrote up a short article about me and some of my work—Circle of Life: The Beautiful New Way to Visualize Biological Data.
Experimental designs that lack power cannot reliably detect real effects. Power of statistical tests is largely unappreciated and many underpowered studies continue to be published.
This month, Naomi and I explain what power is, how it relates to Type I and Type II errors and sample size. By understanding the relationship between these quantities you can design a study that has both low false positive rate and high power.
Krzywinski, M. & Altman, N. (2013) Points of Significance: Power and Sample Size Nature Methods 12:1139-1140.
20 Tips for Interpreting Scientific Claims is a wonderful comment in Nature warning us about the limits of evidence.
Sutherland WJ, Spiegelhalter D & Burgman M (2013) Policy: Twenty tips for interpreting scientific claims. Nature 503:335–337.
Have you wondered how statistical tests work? Why does everyone want such a small P value?
This month, Naomi and I explain how significance is measured in statistics and remind you that it does not imply biological significance. You'll also learn why the t-distribution is so important and why its shape is similar to that of a normal distribution, but not quite.
Krzywinski, M. & Altman, N. (2013) Points of Significance: Significance, P values and t-tests Nature Methods 11:1041-1042.