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Twenty — minutes — maybe — more.Naomichoose four wordsmore quotes

design: exciting



Scientific graphical abstracts — design guidelines


art + science

Bloomberg Businessweek Design Conference — San Francisco, 2013

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Design loves science and science loves design, but doesn't always know it. (Bloomberg Businessweek)

science design

Together with Alberto Cairo, I presented at the Bloomberg Businessweek Design Conference (highlights) on the topic of design and communication in the sciences.

Alberto, as the journalist, motivated why communication should include access to detail through an engaging narrative. He made the distinction between the specialist (heavy on detail) and the communicator (focus on narrative) and emphasized that the distinction is artificial, though often played out (watch video).

I, as the scientist, underscored the importance of clear communication between scientists. As the specialists, they are often very poor communicators. Pick up any science journal and you'll quickly discover that scientists either aren't good at telling stories or are discouraged to do so by the medium. The consequence is the same: papers read like a wall of text. TL;DR anyone? The quality of visual communication in general ranges from muddled to abysmal (watch video).

We need more leaders in the field, such as Nature Publishing Group, to reward and emphasize good visual communication (e.g. Nature Cancer Review 2013 Figure Calendar).

Our presentations concluded with a 15 minute moderated discussion with Sam Grobart, senior Businesssweek writer. Everyone got a little cheeky. Good fun.

presentation video

Watch: my presentation, conversation with Alberto Cairo, moderated by Sam Grobart. (Bloomberg TV), Albert Cairo's presentation.

presentation slides

This was a lightning 7 minute talk. I did more planning about what to say than I usually do, given that there was virtually no opportunity for any kind of backtracking, and include a running narrative below each slide.

Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
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download presentation

My slides are available as PDF, keynote (zipped) or Quicktime. The format is 16:9 HD.

Bloomberg Businessweek Design Issue

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
The reality of redesign is disruptive. How can we pursue new ideas and opportunities without leaving consumers confused or angry? Businessweek puts that question to some of the world's most accomplished designers. (Bloomberg Businessweek Design Issue)

On 28 Jan 2013, Bloomberg Businessweek Design Issue will capture the ideas from the conference and the personalities that generated them.

During the conference, each talk was captured in a series of sketches by Tom Wujec: my talk sketch and moderated discussion sketch.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Date completed: ongoing — an accurate assessment of the state of the visual communication field in science. (read article)

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news + thoughts

Music for the Moon: Flunk's 'Down Here / Moon Above'

Sat 29-05-2021

The Sanctuary Project is a Lunar vault of science and art. It includes two fully sequenced human genomes, sequenced and assembled by us at Canada's Michael Smith Genome Sciences Centre.

The first disc includes a song composed by Flunk for the (eventual) trip to the Moon.

But how do you send sound to space? I describe the inspiration, process and art behind the work.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
The song 'Down Here / Moon Above' from Flunk's new album History of Everything Ever is our song for space. It appears on the Sanctuary genome discs, which aim to send two fully sequenced human genomes to the Moon. (more)

Browse the genome discs.

Happy 2021 `\pi` Day—
A forest of digits

Sun 14-03-2021

Celebrate `\pi` Day (March 14th) and finally see the digits through the forest.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
The 26th tree in the digit forest of `\pi`. Why is there a flower on the ground?. (details)

This year is full of botanical whimsy. A Lindenmayer system forest – deterministic but always changing. Feel free to stop and pick the flowers from the ground.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
The first 46 digits of `\pi` in 8 trees. There are so many more. (details)

And things can get crazy in the forest.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
A forest of the digits of '\pi`, by ecosystem. (details)

Check out art from previous years: 2013 `\pi` Day and 2014 `\pi` Day, 2015 `\pi` Day, 2016 `\pi` Day, 2017 `\pi` Day, 2018 `\pi` Day and 2019 `\pi` Day.

Testing for rare conditions

Sun 30-05-2021

All that glitters is not gold. —W. Shakespeare

The sensitivity and specificity of a test do not necessarily correspond to its error rate. This becomes critically important when testing for a rare condition — a test with 99% sensitivity and specificity has an even chance of being wrong when the condition prevalence is 1%.

We discuss the positive predictive value (PPV) and how practices such as screen can increase it.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Nature Methods Points of Significance column: Testing for rare conditions. (read)

Altman, N. & Krzywinski, M. (2021) Points of significance: Testing for rare conditions. Nature Methods 18:224–225.

Standardization fallacy

Tue 09-02-2021

We demand rigidly defined areas of doubt and uncertainty! —D. Adams

A popular notion about experiments is that it's good to keep variability in subjects low to limit the influence of confounding factors. This is called standardization.

Unfortunately, although standardization increases power, it can induce unrealistically low variability and lead to results that do not generalize to the population of interest. And, in fact, may be irreproducible.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Nature Methods Points of Significance column: Standardization fallacy. (read)

Not paying attention to these details and thinking (or hoping) that standardization is always good is the "standardization fallacy". In this column, we look at how standardization can be balanced with heterogenization to avoid this thorny issue.

Voelkl, B., Würbel, H., Krzywinski, M. & Altman, N. (2021) Points of significance: Standardization fallacy. Nature Methods 18:5–6.

Graphical Abstract Design Guidelines

Fri 13-11-2020

Clear, concise, legible and compelling.

Making a scientific graphical abstract? Refer to my practical design guidelines and redesign examples to improve organization, design and clarity of your graphical abstracts.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Graphical Abstract Design Guidelines — Clear, concise, legible and compelling.